With strong tourism demand and competitive property prices, Greece offers compelling opportunities for buy-to-let investors. Success comes down to choosing the right location, setting up operations properly, and optimizing pricing and occupancy. Where to invest: Urban hubs like Thessaloniki deliver steady year-round demand from students and professionals, while coastal hotspots such as Halkidiki, Kavala, and Pieria attract seasonal tourism with higher nightly rates. Balance seasonality by selecting areas with both leisure traffic and local rental demand. Short-term vs long-term rentals: 

Short-term rentals (e.g., Airbnb) can drive higher gross yields but require licensing, active management, and dynamic pricing to smooth seasonality. Long-term rentals offer stable cash flow with lower management effort—often ideal for first-time investors or those abroad. Licensing & operations: Ensure your property has the appropriate rental registration, safety equipment, and tax setup. Reliable housekeeping, check-in/out, and maintenance partners are critical—especially for remote owners. Consider a professional property manager to reduce vacancy and improve guest experience. Pricing & occupancy: Use dynamic pricing tools that respond to seasonality, events, and competitor rates. High-quality photography, clear house rules, and fast responses significantly improve conversion and review scores—directly impacting occupancy. Value-add upgrades: Furnish for durability and comfort, add energy-efficient appliances, air-conditioning, and strong Wi-Fi. Small amenities (smart TV, coffee station, workspace) can justify higher rates and better reviews. Bottom line: Buy-to-let works best with a data-driven approach: pick the right micro-location, follow the rules, price intelligently, and run operations like a business. Done well, it offers both lifestyle benefits and attractive returns.